Accountants-Super
The Business
Accountants-Super is a division of Professional Associations Super, which is an industry fund with over 445,000 members across Australia and over $1.5 billion of funds under management. With a number of years’ experience, Accountants Super is a specialised super fund for accounting professionals.
The Challenge
eo wanted to increase the profile of all 5 superannuation clients, through innovative mediums such as search. The main goal for Accountants-Super was to increase its search engine and brand presence online, to encourage more growth in memberships and to retain “Accountant Superannuation” keywords
The Solution
Shout devised a comprehensive search strategy which included a thorough backlink analysis and link consolidation on their competitors, highly targeted keyword analysis and a unique link building strategy on a variety of finance networks.
The Results
Within 12 months Shout created dominant search engine rankings for Professional Associations Super:
- #1 Accountants Super
- #1 Accountants Super Fund
- #1 Accountants Superannuation
- #2 Superannuation for Accountants