Case Study

Australian Enterprise Super

The Business

Australian Enterprise Super is a division of Professional Associations Super, which is an industry fund with over 445,000 members across Australia and over $1.5 billion of funds under management. Australian Enterprise Super is tailored to the retail industry and supports small to medium enterprises.

The Challenge

eo wanted to increase the profile of all 5 superannuation clients, through innovative mediums such as search. The main goal for Australian Enterprise Super was to increase its search engine and brand presence online, to encourage more growth in memberships and to establish a brand that will deal with consumer’s need of superannuation calculators.

The Solution

Shout devised a comprehensive search strategy which included a thorough backlink analysis and link consolidation on their competitors, highly targeted keyword research and a unique link building strategy on a variety of finance networks.

The Results

Within 12 months Shout created dominant search engine rankings for Australian Enterprise Super:

  • #3 Hospitality Super
  • #8 Salary Sacrifice Calculator
  • #7 Superannuation Calculators
  • #9 Super Co-contribution Calculator