Case Study

Baby Buds

The Business

Babybuds® is a leading online baby giftopia, selling innovative
gifts for babies, new mums, siblings and dads throughout
Australia and New Zealand. Charmaine Papallo is the founder of
Babybuds® and was a finalist for the Telstra Business Women’s
Awards 2008 and is very much considered an industry leader
within the baby gifting industry.

The Challenge

Babybuds® had been engaging with another locally based
SEO company who were using “black hat” SEO techniques to
attract high Google rankings. Google detected this and heavily
penalised the Baby Buds site. This led to a significant decrease
in revenue for Baby Buds.

The Solution

Shout was engaged to reposition the campaign and request
reconsideration from Google. Within a short period of time Shout
was able to regain search engine rankings and within three
months have the site become the most dominant ranking site in
the baby gifting industry.

The Results

Within a six month period the following search engine rankings
have been achieved on the first page of Google:

  • #1 Baby gifts
  • #2 Baby Toys
  • #3 Baby Clothes
  • #1 New Baby Gifts

“We have used a number of SEO experts in the past
and have found Shout’s results far exceed any of
the other experts we have worked with. Shout know
their stuff and are results focused. I am impressed
with their SEO strategies and professionalism and
the results have been fantastic for our business.”

Charmaine Papallo, Founder – Babybuds®