Case Study

Bevilles Jewellers

The Business

Bevilles is one of Australia’s largest Jewellery companies with 29 retail stores Australia wide.

The Challenge

While Bevilles has significant market share and brand awareness offline however the brand’s online presence was lacking. The company identified that fashion & accessories are
one of the fastest growing online spaces and wanted to make sure that they capture the online ecommerce market.

The Solution

Shout put together an SEO strategy that would lift the companies profile and position Bevilles for future online ecommerce growth within its competitive industry.

The Results

Within four months into the campaign Shout achieved for Bevilles the coveted #1 position on Google for the terms “Jewellery” and “Jewellery online”. These results led to a 300% increase in Bevilles online sales.

As the company achieved top results for Jewellery they are now optimising the site for watch related keywords.

  • # 1 Jewellery
  • # 1 Jewellery Online
  • # 2 Buy Jewellery Online
  • # 4 Watches Online

“I ’d just like to send a note to congratulate the team on a terrific result of the Bevilles SEO campaign. We are now ranking #1 for ‘Jewellery’ and ‘Jewellery online’ which is a great  result. We have seen a significant increase in qualified traffic and online sales. Ï would highly recommend Shout for online marketing and strategy.”

Stuart Duff, General Manager – Multichannel