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Google Adwords
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May 13, 2014

Kogan: Controversy to Capitalising

Australian electronics manufacturer, Kogan Technologies is making eCommerce news with one of their latest advertising campaigns, and it is no accident. Kogan has been around since 2006, and is one of the country’s most rapidly growing online companies, not to mention one of the largest. But how have they maintained such a strong client base despite perpetually creating controversy? Simply a good marketing strategy? Doubtful. Perhaps they are not on top despite their questionable advertising campaigns, but rather because of them.

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Retargeting & Remarketing
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May 13, 2014

Online Retail VS. Familiarity

It may not be breaking news in retail circles, but online retail is emerging as an industry in a big way – and with vigour! Websites such as DealsDirect.com.au and oo.com.au, have cropped up in the last decade, and are doing fantastically – without even existing (in a physical sense).

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Social Media
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May 13, 2014

Australia Dropping The Ball With Online Retail

China’s current online retail marketing is the best in the world, with a size of twenty-three billion American dollars, and predicted to continue to grow at phenomenal rates over the next five years. America’s online market too is booming, as well as Brazil’s and Russia’s, both of which have over fifteen million online shoppers.  So where is Australia in all of this? What don’t we do and why haven’t we capitalised on this industry?

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Email Marketing
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May 13, 2014

eCommerce News: Ruslan’s Latest Publicity Stunt

Founder of Australian consumer electronics manufacturer, Ruslan Kogan, has struck again with another effective, yet attention seeking marketing strategy. The owner of Kogan Technologies has turned a few heads by actively trying to offset the carbon tax, through discounting his own products for a fourteen day period.

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Online Reputation
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May 13, 2014

Inferior ‘Kaching’ App Released on Android

Almost a year ago now, the Commonwealth Bank released the ‘Kaching’ app on iPhones, and iPhones alone. Aside from how much fun the word ‘Kaching’ is to say and hear, the application itself was received very well on a practical level. Android systems, being a very rapidly evolving alternative to the iPhone have only just this week been able to download the app, and the Android equivalent to the iPhone app is greatly less wow-worthy.

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Social Media
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May 13, 2014

Apple Vs. Android: Have We Missed The Point?

mobile platform is superior; Apple (namely iPhones) and Android systems. Obviously, at the actual dawn of time these devices hadn’t been invented, however if cavemen had the dexterity to use mobile apps they would certainly have argued over the exact same topic.
Generally the age old argument consists of Apple users boasting the intuitive and aesthetically pleasing nature of their devices, whereas Androiders speak of their extensive range of apps, and that they are not policed by Google as the iPhone equivalents are. There is a whole element to the debate that people rarely touch on though. What ever happened to ethics?

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