mobile platform is superior; Apple (namely iPhones) and Android systems. Obviously, at the actual dawn of time these devices hadn’t been invented, however if cavemen had the dexterity to use mobile apps they would certainly have argued over the exact same topic.
Generally the age old argument consists of Apple users boasting the intuitive and aesthetically pleasing nature of their devices, whereas Androiders speak of their extensive range of apps, and that they are not policed by Google as the iPhone equivalents are. There is a whole element to the debate that people rarely touch on though. What ever happened to ethics?
Almost a year ago now, the Commonwealth Bank released the ‘Kaching’ app on iPhones, and iPhones alone. Aside from how much fun the word ‘Kaching’ is to say and hear, the application itself was received very well on a practical level. Android systems, being a very rapidly evolving alternative to the iPhone have only just this week been able to download the app, and the Android equivalent to the iPhone app is greatly less wow-worthy.
China’s current online retail marketing is the best in the world, with a size of twenty-three billion American dollars, and predicted to continue to grow at phenomenal rates over the next five years. America’s online market too is booming, as well as Brazil’s and Russia’s, both of which have over fifteen million online shoppers. So where is Australia in all of this? What don’t we do and why haven’t we capitalised on this industry?