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eCommerce News: Ruslan’s Latest Publicity Stunt

Founder of Australian consumer electronics manufacturer, Ruslan Kogan, has struck again with another effective, yet attention seeking marketing strategy. The owner of Kogan Technologies has turned a few heads by actively trying to offset the carbon tax, through discounting his … Continue reading

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Online Retail VS. Familiarity

It may not be breaking news in retail circles, but online retail is emerging as an industry in a big way – and with vigour! Websites such as DealsDirect.com.au and oo.com.au, have cropped up in the last decade, and are … Continue reading

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Kogan: Controversy to Capitalising

Australian electronics manufacturer, Kogan Technologies is making eCommerce news with one of their latest advertising campaigns, and it is no accident. Kogan has been around since 2006, and is one of the country’s most rapidly growing online companies, not to … Continue reading

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Virtual Shopping: An Untapped Goldmine

In this technological age we live in, it seems like there is an app for everything we do. You want to listen to the sounds of an airport? There’s an app for that. You want to transform yourself into a … Continue reading

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Welcome to the Education Revolution

Apple is well known for challenging the traditional methods in which we interact, engage and learn, and as is to be expected, they are up to their old tricks again. If you haven’t yet heard the news, Apple is revolutionising … Continue reading