Fotofone
The business
Fotofone is Australia’s leading provider of personalised phone products.
The challenge
Fotofone was a new concept, new brand in a relatively new market. Since its inception both the business and the company has grown. The site had been build using flash application tools, and the site was very micro in terms of pages to optimise. Being a start-up internet business and Google being a major lead generation tool, top search engine rankings were key to the companies launch.
The solution
Shout created a content strategy increased the volume of landing pages on the site, so more category and sub category pages could be optimised. Shout also worked removed a large volume of coding errors on the site, validating the code making the site much more search engine friendly. In addition a custom and aggressive link building strategy was created and implemented that would create dominance across the iPhone accessory market.
The results
Within six months Shout created dominant search engine rankings for Fotofone. Highlights include:
# 2 iPhone Covers
# 4 iPhone Cases
“Shout have helped take an idea and turn it into a full blown internet business that generates sales daily purely from Google traffic. It has made our marketing very efficient and I would recommend Shout to any small business wanting to grow their business. “
John Wilson, Managing Director – Fotofone