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HBT Agency

The Business

HBT is a full service advertising agency and design business based in Melbourne. HBT looks after brands such as the Dulux Group, Sakata, Fernwood and MyGene and many other leading brands.

The Challenge

As part of HBT’s rebranding initiative the company wanted to increase its web exposure. Search Engine Optimisation (SEO) was a key element to their web strategy initiative and brand repositioning.

The advertising space is very competitive with some of the large advertising agencies having dedicated digital teams.

The Solution

Search Engine Optimisation (SEO) was the most targeted and measurable marketing method for a company of this size.

The Results

Within a six month period HBT achieved the following search engine rankings on the first page of Google:

  • # 1 Advertising Agencies Melbourne
  • # 2 Advertising Agency
  • # 1 Advertising Agency Melbourne
  • # 2 Advertising Agencies

“I would like to sincerely thank the team at Shout for the results they have produced for our site and their commitment in providing excellent service. I am very pleased we have been able to achieve strong search engine ranking results in a competitive industry such as Advertising.”

Michael Berry, Creative Director – HBT Agency