A press, or media release, is simply an official statement, or an account of a news story that is written specifically for the news media. Press releases can be published off-line as well as on the Internet.

Online press releases generally deliver fundamental information, data which is of interest to its readers, as well as the search engines. They also generate instant traffic to your website, and should therefore be included in any comprehensive Search Engine Optimisation (SEO) campaign.

Here are some the advantages press release submissions can bring to your website:

Instant visibility
It is a known fact that news releases can increase your online visibility instantly. Great news stories always circulate quickly on the web, as long as they have an eye-catching headline, are well-written, and have accurate and interesting facts to report. The more often your stories will be picked up by the various online platforms, the faster your visibility will grow. Even if you are not a member of the press, you can still publish your PR on one of the many press release websites available to the public. Some don’t even charge.

Easy back links
Many PR sites allow back links, which you can place, either in the body of your text, or in the footer at the end. You can also include quality back links in the URL section, if there is one. Being able to incorporate back links can really boost first-page visibility and rankings, especially if your press release is accepted by a high traffic site.

Improved Ranking
Press releases that are search engine optimized, loaded with high quality short and long tail keywords, and are picked up by ‘Google News’ and ‘Yahoo News,’ can vastly improve your rankings.

Brand Visibility
Although press releases are not meant as an advertising tool, mentioning your brand and company successes can certainly help to improve your image globally. In fact, because of the press releases, which are read around the world, your company could attract a lot of business from foreign markets.

Increased traffic
We all know that the reason why websites apply SEO is to draw more traffic. First-rate press releases can make that happen, because with an interesting topic and a fascinating writing style your news releases will soon be picked up by all major search engines. People will hear your brand name more often and trust it. Any doubts? Just think about all the exciting news stories from major companies and websites you read have lately! If they can use PRs to promote their products and services, so can you!

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