Mattress Man
The business
The Mattress Man Direct sells luxury mattresses at factory prices. With stocking fewer product lines, and keeping overheads low, The Mattress Man Direct can sell high end mattresses at the fraction of the price of large retailers.
The Challenge
The Mattress Man is up against some retail giants, who are household brands and have large ad spends. The Mattress Man needed lead generation strategies that could deliver targeted and cost effective leads to enable him to be able to compete with these large brands.
The solution
Shout embarked on an aggressive campaign that would deliver top search engine results and help the Mattress Man compete with “the big boys” online. This involved a detailed competitor analysis and custom link building strategy that enabled the Mattress Man to displace some very large retailers online, capture market share and grow the business.
The results
Shout positioned The Mattress Man to be a leading player in the online space outranking some major retailers. Highlights include:
- # 2 King Mattress
- # 2 Wholesale Mattresses
- # 4 Double Mattress
- # 4 Queen Mattress
- # 3 Mattresses Melbourne