Case Study

Professional Associations Super

The Business

Professional Associations Super is an industry fund with over 445,000 members across Australia and over $1.5 billion of funds under management. Professional Associations Super’s divisions include RecruitmentSuper, Accountants Super, Australian Enterprise Super, and SMARTpension.

The Challenge

eo wanted to increase the profile of all 5 superannuation clients, through innovative mediums such as search. The main goal for Professional Associations Super was to establish it as the leading brand to its superannuation network, increase its brand awareness, reputation and to encourage growth in memberships.

The Solution

Shout devised a comprehensive search strategy which included a thorough backlink analysis and link consolidation on their competitors, highly targeted keyword research and a unique link building strategy on a variety of finance networks.

The Results

Within 12 months Shout created dominant search engine rankings for Professional Associations Super:

  • #2 Industry Super
  • #4 Lost Super
  • #4 Australian Super Fund
  • #7 Unclaimed Super