Seaspray Pools
The business
Seaspray Pools is a Melbourne based Pool company, designing and building in-ground concrete swimming pools since 1989 for thousands of satisfied customers in the Melbourne metropolitan area.
The challenge
Seaspray Pools had an aesthetically pleasing website built. Unfortunately the original website was not search engine friendly – it was built largely using flash media. Due to the structure of the site, the search engines could not read the contents of the site and therefore over time this affected Seaspray Pools’ ability to obtain favourable search engine rankings.
The solution
Shout devised a customised plan to implement on-page optimisation changes and to convert the site structure to make it search engine friendly. This plan improved the website’s bounce rate and visibility by the search engines. Through a strategic SEO campaign, Seaspray Pools has been able to obtain strong organic search rankings with many “swimming pool” related keywords in the first page of Google search results. This has resulted in targeted traffic to the company’s site and increase in customer acquisition.
The results
Within six months Shout created dominant search engine rankings for Seaspray Pools. Highlights include:
- # 1 Inground Pools Melbourne
- # 3 Lap Pools Melbourne
- # 3 Pool Builders Melbourne
- # 5 Swimming Pools Melbourne