What is Pay Per Click advertising?

Pay Per Click Advertising on Google

Search engine results are divided into organic results and sponsored links. The effective and sustained SEO campaigns that we at Shout practice will get you to the top of organic search results in time. In the meantime and as a a great way to achieve immediate and targeted results, Pay Per Click (PPC) advertising is a fantastic traffic driver. PPC ads appear to the right of and sometimes above organic results. They also appear on a vast number of affliate websites which display Google and other search engines' sponsored links. These ads will often appear on websites which your customers regularly visit and are relevant to their interests.

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Why should I use PPC advertising?

Pay Per Click advertising is a great way to quickly drive highly qualified and targeted traffic to your website. It's completely flexible and transparent as you get to choose how much you want to pay for a click and how much budget you have each day. The position of ads works on a bidding system. The highest bidder gets position one, second highest bidder position two, and so on. In fact, Google is a bit more sophisticated than that, and places “better quality” ads up higher for a cheaper price.

At Shout, we believe that PPC campaigns can serve a variety of purposes and are about more than simply boosting web traffic. We’ll use the detailed data derived from PPC campaigns to analyse the best value keywords for future campaigns and SEO opportunities. So a few tactical PPC campaigns could really give you some great insight into what your customers are really looking for and how they search. This translates into more targeted campaigns and better value for money.

How do I know it’s working?

Most people will tell you that if you get more traffic as a result of a PPC campaign that makes it a success. We at Shout . You know how much you spend on a click and also how much revenue you bring in from each conversion. By comparing the two together you can work out if and how profitable each keyword is for you. So first and foremost you can establish the profitability of your campaign, as well as modifying your keywords to maximise return.

But what makes you guys special?

Experience, transparency and our attention to detail is what sets us apart. We’ll provide with a regular suite of detailed reports which qualify and explain the work we’ve done and the recommendations we’ve made. It’s more than just a lousy list of purchased keywords that many of our competitors provide. We'll actually monitor what is spent and the return being generated. We'll do the groundwork by generating a comprehensive list of keywords and targeting the best value terms. Choosing the right keywords is critical to a successful SEM campaign.

How do you do it?

At Shout we strive to deliver quality results at the best value for money. We can set up PPC campaigns for you on Google, Yahoo and Ninemsn for maximum exposure. We'll then take the time and effort to track individual keyword performance to identify high value keywords and discontinue non-performing keywords. We'll managing your position in sponsored links, so your competitors don't take all your busines. Our PPC M.O. is all about being tactical and detail focused.

Won’t this be expensive?

In the hands of the inexperienced or unscrupulous PPC campaigns can be expensive and ineffective. At Shout, transparency and accountability are at the heart of everything we do. We can conduct quality PPC campaigns on a budget by doing the research first and monitoring the spending for individual terms. If a term is not delivering value we’ll discontinue it and similarly, if a term is costing you more than the value it’s delivering, we let you know. Experience has taught us that to do this, keyword research and careful monitoring of spend are the keys. Unlike many other SEO agencies, we’ll only run PPC campaigns on your behalf as long as they deliver value.

You can save over 30% of your Pay Per Click costs by having a good quality score with Google. This involves having:

  • High click-through rates (CTR) of your ads on keywords and your ad campaigns
  • A high quality landing page
  • Relevance of keyword to ads in the ad group
  • Relevance of keyword to the search query

The team at Shout specialises in all these areas and we'll make sure that you get the best value for your advertising spend by employing these cost-saving strategies from the outset