Sing Post is Singapore Posts national postal service. V-Post is Singapore Posts international shipping arm that provides Singapore shoppers the ability to purchase products from international sites and stores and have the products delivered to their Singapore address, via Vpost warehouses overseas.
The search in Singapore is broken into many different languages. Knowing which keywords to optimise for was a large challenge. An extensive overview of the Singapore online market was developed a framework for future online marketing initiates.
Shout developed an extensive research report into the online market in Singapore and Malaysia. In addition an integrated digital strategy was devised and executed. A landing page strategy and targeted SEM strategy was deployed across ecommerce platforms to increase sales and help promote the international shipping arm.
Sing Post was delivered digital strategies that were targeted and helped position the company for long term growth online in the south East Asian market.