SMARTpension
The Business
RecruitmentSuper is a division of Professional Associations Super, which is an industry fund with over 445,000 members across Australia and over $1.5 billion of funds under management. SMARTpension works closely with their members to plan a stress-free retirement, with the benefit of low fees and personalised, one-on-one support and services that make their transition into retirement as smooth as possible.
The Challenge
eo wanted to increase the profile of all 5 superannuation clients, through innovative mediums such as search. With SMARTpension being newest brand, the main goal was to increase its search engine and brand presence online, to encourage more growth in memberships and to gain large amounts of web traffic and become a true competitor online.
The Solution
Shout devised a comprehensive search strategy which included a thorough backlink analysis and link consolidation on their competitors, highly targeted keyword research and a unique link building strategy on a variety of finance networks.
The Results
Within 12 months Shout created dominant search engine rankings for Professional Associations Super:
- #8 Allocated Pension
- #3 Pension Fund
- #4 Pension Super Fund
- #2 Retirement Calculators