Organisations serious about utilising social media to build community and promote their brand can engage directly with existing and potential customers through Twitter.

Shout! advises on how to set up and integrate your Twitter presence with your online, social and offline marketing activities.

Twitter is the social tool of choice for thought leaders and influencers across all industries, and provides an open window for your brand. Climb in and get tweeting!

Follow

When you create a tweet, other Twitter users will see it if they are following you. And to encourage followers, you need to begin by following existing users.

Shout! can help identify influential users for you to follow. It’s a delicate balance, and if you get it right it can set you up for successful campaigns into the future.

Create

You can create tweets for a variety of purposes, including:

Tweeting in a consistent tone, appropriate for your brand, your audience and your message, builds your brand personality and increases perceived strength and trust.

Engage

Twitter is best used as a public venue for broadcasting your message and then engaging in multiple two-way conversations. Engaging with your existing and potential customers in this open forum builds real relationships and generates loyalty in your market.

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