Website Conversion, Web Strategy, Website ROI

A conversion on a website is when a visitor reaches the goal of your website. If you are selling something, this would equate to a sale. However this may no be the only objective of your website. You may want to direct visitors to your retail store or simply provide information or increase branding and awareness. Whatever your goal is on your website, a conversion is when your goal is achieved. It's less about Facebook and Flash movies and more about generating more business in an increasingly competitive space.

Web traffic is essential for any online business, however getting the right traffic is what makes a business successful. There is no point getting people to your site that have no interest in what you're selling or what you're about. If you ran a TV ad for your department store sale which generated loads of foot traffic but no extra sales, you'd consider it a flop. Window shoppers do not equal money in the bank.

But say you failed to effectively communicate the what was on sale, the location of your store or when the sale was - that would point to a failure in your communication strategy. Similarly, your website needs to be clear, with the right copy and calls to action, so once you get traffic, you effectively lead visitors to where you want them to go. At Shout, we believe that a focus on conversion should be at the core of your web strategy and as part of the service we offer we'll rigorously test all aspects of your site, to come up with a conversion solution that delivers results and maximum impact.

The question to ask is whether or not your website is delivering the sort of financial return that justifies the money you've spent and continue to spend on it. Design accolades will only get you so far - clarity, usability and profitability should be the measures of what makes your site great. If you can put a tick in each of these boxes then congratulations! - you're well on your way to online success. Unfortunately, the fact remains that very few companies are in this position and it's the small to mediums enterprises, who don't have large media and advertising budgets who can least afford to fall over in such a crucial area.

There are many ways to increase conversion rates. There is no set formula but a matter of tweaking the many variables available, to come up with a combination that maximises conversion. This includes things such as persuasive copy, clear calls to action, layout and design of the site.

At Shout, we employ a variety of tools and the benefit of experience to conduct rigorous testing of all aspects of your site to significantly increase conversion rates.

Conversion testing will teach you an enormous amount about your customers, but more importantly, increased conversion rates will maximise the potential of every visitor, leverage your marketing efforts, and increase sales.

We at Shout are committed to our clients' success. That's why were in the game. We believe that SEO and SEM will only get you so far. There's no use drumming up a throng of visitors to your store if the place is in such disarray that they cant find what they're looking for. Furthermore, you want your customers to enjoy their experience and be provided with suggestions and solutions rather than having to ferret around aimlessly. We're committed to helping you get the most out of your marketing spend. Rarely will we suggest a complete rethink of your web strategy. We'd rather focus on actionable strategies to get you results now!